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Incorporate Company Branding into your Interactive Content

Last updated by Rachel Cohen on April 24, 2018 14:29

When creating visual content for your business, it’s vital that your brand is represented throughout the work. Viewers are spending anywhere from a few seconds to a few minutes checking out your media, so it would be a waste to leave it looking generic. Any of our paid accounts allow users to fully brand customize their content.

With ThingLink, there are several different ways to incorporate your brand throughout, creating an experience that not only reminds the customer who you are, but also ensures that your content matches your brand’s look and feel.

#1 Replace the ThingLink Logo

The simplest method is to replace the ThingLink logo you usually see in the lower right hand corner with your own. While many of our WhiteLabel clients use this feature to just remove the ThingLink branding, you can also insert your own there to create standardized branding on all of your images.

BBC Travel uses this feature to watermark their infographic, making sure readers know if was created by BBC and not a third party. Additionally, if an affiliate publisher picks up this interactive image, it will give attribution to BBC.

via BBC

If you’re a WhiteLabel user, you can do this in just a few steps.

  1. When editing your image click the ThingLink logo in the lower right corner.
  2. In the icon selector that appears, click 'Upload Custom Icons'…
  3. On the next page, upload your logo as a PNG file and save
  4. Repeat step 1 and select the logo uploaded in the previous step

#2 Upload Custom Icons

If you want to exercise a little more flexibility when adding your branding, you can use a very similar method. Instead of replacing the ThingLink logo in the corner, create a custom icon featuring your branding and use it however you’d like through your images. Watch this video to learn how to upload custom icons.

In this image from Christ Jewelry, the designer has used a custom icon featuring their logo. Customers simply have to hover of the logo to reveal the Christ Jewelry product that they can purchase.

via Christ Jewelry

This can be achieved with almost the same steps as the first option.

  1. When editing your image click the icon selector box
  2. In the icon selector that appears, click Upload Custom Icons…
  3. On the next page, upload your logo
  4. Refresh your image to see your logo appear as an icon choice next time you click on the icon selector box

#3 Use Custom Colors

With ThingLink’s new color customization you can ensure that even non-logo elements of your content stay in line with your brand. Use color customization to change the font and bubble to match your brand colors.

When you think of Viva paper towels you immediately think of their unique purple packaging. So when creating interactive marketing, Viva capitalizes on that recognition with coordinating tags.

via Viva

Similarly, the Hollywood Life site is known for it’s bright pink elements throughout. Their interactive content follows en suite with pink lettering and even custom pink icons.

via Hollywood Life

  1. While in the image editor click to add a tag and add a link or text
  2. Farther down in the left hand panel you’ll see color options for both the text and bubble
  3. Click in the color palette to choose a shade
  4. Or, use a specific color by entering the color hex code

#4 Background Image Branding

The final option is available to all users, regardless of your plan. Before uploading your image to ThingLink to tag, edit your media to feature your branding.

Paragon Real Estate Group does a phenomenal job with this method. Smartly utilizing empty space in their map, they’ve added their logo to the background image. Now their logo can be placed exactly where they want and as large as they want.

via Paragon Real Estate Group