Entering a URL in the link field of a tag can have multiple different expressions.
Rich Media Tags
Some links create an actionable tag that allows viewers to interact with the link content straight from the tag. These are Rich Media Tags. They have been created for links from some of the most popular platforms to enrich your images. Find all rich media tags here.
If you'd like to put special emphasis on the tag image, choose the large or small image tag type beneath the link fied. A link is not required for this type of tag.
Custom Rich Tags
Custom Rich Tags show an image, text, and a beautiful button to click through to the link. Customize the button text or keep the default read more. The tag will pre load with open graph information but in a different format that the Open Graph tags.
Open Graph Tags
Some links will show a thumbnail image and a short text. These are links to websites that provide open graph data. If your website has open graph data we will automatically show that in the tag. You can view the open graph information in the standard or larger format. Select either size beneath the link field.
Pages without a rich media tag or open graph data will show as a simple hyperlink. Viewers will need to click through to view content located at that link.